When it comes to the modern fashion industry and the rise of social media entrepreneurs, Matilda Djerf is a name that often stands out. Known for her effortless style, entrepreneurial journey, and influential online presence, Matilda has carved a niche for herself in the world of fashion. Her unique approach to fashion, combined with her ability to connect authentically with her audience, has made her a global inspiration.
Born and raised in Sweden, Matilda has transformed her passion for style into a thriving business empire. She co-founded Djerf Avenue, a fashion brand that reflects her vision of timeless, minimalistic, and sustainable clothing. Her brand has quickly gained worldwide recognition, and she has become one of the most followed fashion influencers on platforms such as Instagram and TikTok.
But beyond her brand and fashion sense, people are also curious about Matilda’s age, background, family, career achievements, net worth, lifestyle, and personal relationships. These details not only highlight her journey but also serve as inspiration for those who aspire to succeed in similar fields.
This article dives deep into Matilda Djerf’s biography, covering every aspect of her life, including her early years, career highlights, luxurious lifestyle, hobbies, net worth, and impact on social media. By the end, you’ll have a complete understanding of who she is, how she achieved success at such a young age, and what the future holds for her.
Who Is Matilda Djerf?
Matilda Djerf is a Swedish fashion influencer, entrepreneur, and content creator. She is widely recognized for her chic, minimalist fashion sense that perfectly blends Scandinavian simplicity with global fashion trends. Born on April 8, 1997, in Borås, Sweden, Matilda is currently 28 years old (as of 2025).
She is not just another influencer—she is a businesswoman who turned her digital popularity into a successful brand. Through Djerf Avenue, she has created clothing that resonates with her followers’ desire for comfort, elegance, and sustainability.
Matilda has also been featured in international magazines, collaborated with top brands, and remains a voice for authenticity in the fashion world. Beyond her career, she is admired for being open about her personal life, relationships, and self-love journey.
Wiki / Bio Table
| Attribute | Details |
| Full Name | Matilda Djerf |
| Date of Birth | April 8, 1997 |
| Age (2025) | 28 years old |
| Birthplace | Borås, Sweden |
| Nationality | Swedish |
| Ethnicity | Caucasian |
| Height | 5 ft 6 in (167 cm) |
| Weight | 55 kg (121 lbs) |
| Body Type | Slim, Fit |
| Eye Color | Blue |
| Hair Color | Blonde |
| Family | Private; prefers not to disclose details publicly |
| Relationship | In a long-term relationship with her boyfriend, Rasmus |
| Career | Fashion influencer, Entrepreneur, Co-founder of Djerf Avenue |
| Net Worth (2025) | Estimated $2–3 million |
| Known For | Fashion content creation & sustainable clothing line |
Matilda’s biography clearly reflects her transformation from a Swedish girl with a love for fashion into a global style icon.
Early Life and Background
Matilda Djerf’s early life is rooted in the quiet Swedish town of Borås, which is renowned for its association with textiles and clothing manufacturing. This may have influenced her passion for fashion from a young age.
- She grew up in a close-knit family and often emphasizes how her upbringing shaped her grounded personality.
- Matilda attended local schools and was known for her creativity, confidence, and ability to express herself through her personal style.
- While many influencers rise in larger cities, Matilda began her journey in her hometown, showing that success does not always require moving to global fashion capitals.
- Her Scandinavian heritage has a significant influence on her fashion aesthetics, emphasizing minimalism, comfort, and timeless designs.
- Early exposure to fashion magazines and online platforms gave her the confidence to share her personal style online, which soon resonated with thousands of followers.
This background built the foundation for her entrepreneurial journey and the eventual creation of Djerf Avenue, a brand deeply inspired by her Scandinavian roots.
Personal Life and Relationships
Matilda Djerf’s personal life often sparks curiosity among her followers, but she keeps a balance between sharing and maintaining privacy.
- She has been in a long-term relationship with Rasmus Johansson, who is also involved in her business ventures. Their partnership reflects not only love but also mutual professional support.
- The couple has built a life together in Sweden, and fans often admire their bond as an exemplary model of a supportive and healthy relationship.
- Matilda values mental health and self-love. She has openly spoken about body positivity and encourages her followers to embrace their natural beauty.
- Despite her fame, she maintains a grounded personality and prioritizes spending time with her loved ones over unnecessary glamour.
- She prefers to keep her family life private, but has mentioned that her upbringing and parents’ support were crucial to her career success.
This blend of openness and privacy makes her relatable to millions of young women who follow her journey.
Career and Achievements
Matilda Djerf’s career is a story of modern entrepreneurship and digital influence. She went from posting fashion photos on Instagram to running a multimillion-dollar brand.
- Fashion Influencer Journey: She first gained attention by sharing her Scandinavian-inspired outfits online. Her simple yet stylish approach quickly built a loyal following.
- Djerf Avenue Launch: In 2019, she co-founded Djerf Avenue, focusing on sustainable, timeless, and high-quality clothing. The brand experienced rapid growth and gained international recognition.
- Collaborations: Matilda has collaborated with global fashion brands and appeared in top-tier publications, including Vogue and Elle.
- Global Influence: She has become a role model for aspiring influencers and entrepreneurs, proving that authenticity and consistency can lead to long-term success.
- Achievements: From building a sustainable fashion empire to amassing millions of followers, her accomplishments highlight her as one of the most influential figures in fashion today.
Her career is a prime example of how social media can be transformed into a powerful business platform when combined with vision and dedication.
Net Worth Overview
Matilda Djerf’s financial success is a testament to her entrepreneurial spirit. Her estimated net worth in 2025 is around $2–3 million, derived primarily from her fashion brand and collaborations.
| Year | Estimated Net Worth | Annual Income | Monthly Income |
| 2020 | $500,000 | $120,000 | $10,000 |
| 2021 | $1 million | $250,000 | $20,000 |
| 2022 | $1.5 million | $350,000 | $29,000 |
| 2023 | $2 million | $500,000 | $41,000 |
| 2024 | $2.5 million | $600,000 | $50,000 |
| 2025 | $3 million | $700,000+ | $58,000+ |
Her rising net worth highlights the strength of her brand and personal influence, with steady growth year after year.
Major Sources of Income
Matilda Djerf earns money from multiple streams, diversifying her income for long-term stability:
- Fashion Brand (Djerf Avenue) – Her primary source of income comes from clothing sales through her sustainable fashion line.
- Social Media Collaborations – She partners with luxury and lifestyle brands for sponsored content.
- Brand Endorsements – Her reputation in the fashion industry brings her endorsements from global fashion houses.
- Modeling – Matilda occasionally works as a model, adding to her earnings.
- Content Creation – She monetizes her online platforms through ad revenue and partnerships.
- Events and Features – Her appearances in interviews, podcasts, and fashion shows also contribute financially.
This diversified income ensures financial security while expanding her influence worldwide.
Luxurious Lifestyle
Matilda Djerf enjoys a luxurious yet balanced lifestyle that reflects her fashion-forward personality.
- Residences: She resides in Sweden but frequently travels worldwide for both work and leisure.
- Fashion Wardrobe: Her style embodies high-end designer wear as well as her own Djerf Avenue collections.
- Travel: Matilda loves exploring destinations like Paris, Los Angeles, and Milan, where fashion thrives.
- Luxury Items: From designer bags to high-end accessories, her lifestyle reflects elegance and taste.
- Wellness: She invests in her mental and physical well-being, balancing luxury with self-care.
- Minimalism: Despite her luxury, she embraces minimalism, staying true to her Scandinavian roots.
Her lifestyle is aspirational for many followers, blending glamour with authenticity.
Hobbies and Fun Facts
Matilda’s personality goes beyond fashion, and her hobbies highlight her creativity and passions:
- Fashion Designing – She enjoys designing new pieces, often sketching ideas for future collections.
- Travel Enthusiast – Exploring new cultures and styles fuels her creativity.
- Cooking – She enjoys cooking at home, sharing glimpses of her meals on Instagram stories.
- Photography – Matilda has an eye for aesthetics, often curating visuals for her social media and brand.
- Animal Lover – She has a soft spot for pets and often advocates for kindness toward animals.
- Sustainability Advocate – Beyond fashion, she promotes eco-friendly living and encourages her followers to adopt conscious lifestyles.
- Fitness and Wellness – She maintains a healthy lifestyle through yoga, pilates, and mindful practices.
- Fun Fact: Matilda initially had no plans to become an influencer; her journey began organically through sharing her personal style.
- Fun Fact: She is deeply connected to her Swedish roots and often draws inspiration from Scandinavian landscapes and culture.
- Fun Fact: Despite her fame, she avoids overexposure, valuing privacy in her day-to-day life.
These hobbies and facts make her relatable while reinforcing her image as a multifaceted personality.
Future Prospects
Matilda Djerf’s future looks incredibly promising:
- Expansion of Djerf Avenue – Plans to grow her fashion line into more global markets.
- Sustainability Goals – Aiming to innovate further in eco-friendly fashion.
- Social Media Growth – Continued rise in her global follower base.
- Collaborations – Expected to partner with major luxury brands in future projects.
- Personal Development – Likely to venture into wellness and lifestyle industries.
Her ability to adapt and innovate ensures she will remain a key Figure in fashion entrepreneurship.
Impact on Social Media
Matilda’s social media influence is a powerful driver of her success:
- Instagram – With millions of followers, her Instagram presence is her strongest platform, showcasing her outfits, lifestyle, and brand updates.
- TikTok – She has successfully reached younger audiences with engaging, trendy fashion content.
- YouTube & Blogs – Occasionally shares behind-the-scenes and personal insights.
- Engagement – Known for her authenticity, she engages directly with her followers, building strong trust.
- Trendsetter – Many of her fashion looks inspire global trends and viral challenges.
Her impact on social media cements her position as one of the most influential fashion figures of her generation.
Social Media Profile
| Platform | Link |
| You Tube | Click here |
| Click here |
Frequently Aske Questions (FAQs)
1. How old is Matilda Djerf?
Matilda Djerf is 28 years old as of 2025.
2. What is Matilda Djerf known for?
She is best known as a fashion influencer and co-founder of the clothing brand Djerf Avenue.
3. Is Matilda Djerf married?
No, but she is in a long-term relationship with Rasmus Johansson.
4. What is Matilda Djerf’s net worth in 2025?
Her net worth is estimated at $2–3 million.
5. Where is Matilda Djerf from?
She is from Borås, Sweden.
Conclusion
Matilda Djerf is more than just a fashion influencer; she is a modern entrepreneur, role model, and global fashion icon. From her humble beginnings in Sweden to co-founding a multimillion-dollar fashion brand, her journey is inspiring and impactful.
At just 28 years old, she has built a thriving empire, striking a balance between authenticity, sustainability, and luxury. With a growing influence on social media, steady business expansion, and a relatable personality, Matilda continues to inspire millions around the world.re.
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